About Us

African Sales Company operates across three commercial pillars within the Prestige Beauty Category;

Distribution, Retail and Communications.

Our core business is distribution of international fine fragrance and cosmetic brands across the Southern and Sub-Saharan African Region.

We facilitate local market access into the leading Beauty Channels including; department stores, perfumeries, pharmacy chains and independent retail outlets, with over 1,000 stores across our Region.

As a Retail operator, African Sales Retail (Pty) Limited operates a number of retail formats including Branded Standalone, Multi-brand and E-commerce Stores.

African Sales Company offers Media & Communications Services through an established and affiliated Media Agency – Velvet Luxe (Pty) Limited.

What We Do

We commit people, infrastructure, capital and ideas in unique ways to ensure success and satisfaction for our key stakeholders in distribution.

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Our Company

Our three commercial pillars of distribution, retail and communication, service our dedicated undertakings in Southern and Sub-Saharan Africa.

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Vision & Values

Get to know what authentically motivates us to continue being a preferred partner in the luxury sector, throughout Southern and Sub-Saharan Africa.

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Our History

Discover the remarkable heritage, innovations, and landmark events which have shaped African Sales Company into a successful luxury brands company.

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