What We Do
Expert partners in luxury, connecting brands with aspirant African people.
Operating across our three commercial pillars, centred on the luxury sector, we obsessively service our committed undertakings in Southern and Sub-Saharan Africa.
As a reputable distributor for leading international fine fragrance and cosmetic brands in Southern and Sub-Saharan Africa markets, we manage the entire go-to-market process as a strategic partner-of-choice for Principal Suppliers.
African Sales Company (Pty) Limited
African Sales Company maintains our core distribution business operations and represents the interests of Principal Suppliers in Southern Africa.
Nuance-SSA in a 50%-50% trusted partnership represents the interests of Principal Suppliers with on-the-ground teams in selected Sub-Saharan Africa markets, which includes Angola, Mozambique, Zambia, Zimbabwe, Uganda, Kenya, Tanzania and Nigeria.
Vendome (Pty) Limited
Vendome exclusively represents the interests of PCDO – Parfum Christian Dior Orient FZCO – in Southern Africa.
African Sales Retail (Pty) Limited
Own or third-party retail channels are delivered through captivating and immaculately merchandised physical doors and integrated, omni-channel e-commerce solutions.
Our Retail Expertise
Skins Cosmetics is a collection of refined beauty brands from across the globe. The company originates from the Netherlands and today spans a network of stores across Europe. Skins Cosmetics are the first curated artisan beauty boutiques with stand-out doors in Sandton City Mall in Johannesburg and V&A Mall in Cape Town.
Color Café is the most comprehensive beauty outlet store in Lusaka, Zambia, presenting a wide assortment of authorised international brands across fragrance, makeup, skincare, haircare, nails and accessories.
Color Café is an environment customised to offer Afri-ennials a fun, consolidated environment of top beauty brands, whilst promoting animations, trained beauty services, easy product trial and tutorials.
Color Café retails in Eastpark and Levy Junction Malls with an online e-commerce platform.
The Authorised Cosmetics and Fragrance Outlet
The first South African authorised Outlet store for end-of-season, quality-approved fine fragrances, skin care and colour cosmetics. Single items and promotion sets are available.
An ever-changing selection is available from local Beauty Affiliates and Distributors for the benefit of price-sensitive South African consumers.
The outlet door trades in Woodmead Value Mart, Lower Level, alongside the N1 between Sandton and Pretoria.
Our Jiffy Steamer business, supported with an e-commerce solution, represents the interests of the brand in Southern and Sub-Saharan Africa. Jiffy Steamer is USA’s leading steamer manufacturer, offering the finest clothing steamers, steaming products and accessories.
Make-up expert | For tan to dark skin tones
black|Up is the first upscale beauty brand dedicated to women of colour. The Paris-based line is known for its range of professional-quality makeup that is developed by women of colour and answers all the needs of darker skin tones.
black|Up has become a key player in the makeup world that addresses black and mixed skin colour women.
Maison Christian Dior And Christian Dior Cosmetics
On behalf of our Principal, Parfums Christian Dior Orient FZCO, Vendome Retail manages stand-alone Maison Christian Dior Boutiques and Christian Dior three axe doors in Sandton City Mall, V&A Cape Town and Menlyn Mall in Pretoria.
Our communication services offer clients a luxury specialist, full-service communications house reaching beyond conventional solutions through brand and media strategy, digital marketing, PR, events and promoters.
Velvet Luxe is a strategic communications agency which services the luxury sector through imaginative and impactful communication solutions, tailored to realise strategic brand visions.