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4711 is one of the most widely recognised brands in the world. For 222 years, 4711 Original Eau de Cologne has been synonymous with sensuality, emotion and those very special moments in life. It is a fragrance with a rich heritage and tradition that includes the secret of its recipe and its birthplace, the iconic house on Cologne’s Glockengasse.

The brand has been expanded to various other perfumes and products besides the original Echt Kölnisch Wasser (EKW), which has used the same formula for more than 200 years; this includes successful innovations such as the Acqua Colonia aromatherapy range, and the Nouveau Cologne perfume line, a modern and contemporary interpretation of the classic cologne and the twin fragrance Wunderwasser. These sub-brands reveal their special competence in managing and developing brands.

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