Joop! is known for its prolific line of fragrances, beginning with the first scent, JOOP! Femme, introduced in 1987. Popular Joop! Homme was introduced just two years later. Both became top sellers and helped Joop! evolve from a fashion company into a lifestyle company who today offers fashion, accessories, eyewear, fragrances and home goods.

Joop! is a tension between strength and eccentricity: an expressive and energetic brand that twists its classical side with a hint of irreverence. Positive provocation, boldness, sexiness… Joop! fragrances all share a unique and recognizable signature. “Why only seduce when you can Joop!” naturally became the motto of the brand, dedicated to those who don’t take themselves too seriously.

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