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United Colors of Benetton

United Colors of Benetton has been combining colour and energy with Italian style since 1965. The pursuit of quality is in the very DNA of their knitwear, thanks to years of experience and the innovation that has characterised their growth, making them one of the most famous brands in the world.

Social commitment is one of the fundamental principles that makes this brand who they are; they are a group that is founded on respect for the environment and people.

United COlors of Benetton launched their first women’s perfume and men’s cologne in 1987, Colors de Benetton. Many other fragrances followed, such as the women’s perfumes Benetton Giallo, Benetton Rosso, Hot Gold and Paradiso Inferno. Popular men’s colognes include Essence of United Colors of Benetton, Benetton Blu, Benetton Verde, Funtastic and Hot.

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