Boutique Manager / Retail Development

PURPOSE OF THE POSITION

Part of the team of our privileged partner for the South African distribution, you will work closely with Dior Regional Headquarters and your mission will be to drives the performance of the DIOR Boutique in South Africa through leading the team to deliver an outstanding client experience and achieve all targets in relation to sales, profitability, and operational compliance.

MAIN RESPONSABILITIES

Business Development and Sales Management

• Demonstrate sales leadership for staff by playing an active role on the selling floor
• Continuously motivate and coach Beauty Consultants and Specialists to meet assigned sales targets, set and follow up team and individual objectives on a daily, weekly and monthly basis
• Suggest and implement actions plans for the Boutique to Retail Direction (product mix, store merchandising, events and animations, product assortment, buying trends and customer requests) I order to ensure achievement of the Boutique Sales Targets
• Deploy store business plan to include marketing and promotional strategies that will continue to drive traffic to the store and develop and grow the customer base
• Be aware of the local market and business environment including competitors’ business activities and Parfums & Cosmetics market trends.
• Conduct sales analyses (quantitative and qualitative sales reports), follow up on market trends and monitor the competitions activity
• Operational effectiveness
• Market strategy and planning
• Key Accounts Management
• Implementation of marketing program
• Competitor awareness
• Administration duties
• Sales
• Manage sales / shelf space
• Manage Staff
• Stock management and distribution rollout
• Self-Management

Retail Development

• Communicate sales targets to the BA’s
• Increase volumes in stores
• Monitor in-store pricing
• Ensure out-of-stocks are limited
• Minimise credit notes
• Monitor sales
• Drive ad-hoc promotions to increase sales
• Develop alternative strategies to increase sales
• Individual discussion of sales performance vs. targets with BA’s.
• Make appointments, where possible, and observe call cycle closely.
• Make contact with, floor manager, store management.
• Provide continuous feedback as per client requirements (competitor activities, promotions, innovations, pricing, planograms.
• Liaise with store personnel – (stock holdings, promotions, launches, events,deliveries, credit notes, special deliveries, staff, price, planograms)
• Discuss animations, spray events, training requirements, display and promotion exposure using business files and information from brand marketing manager.
• Discuss sales performance vs. targets with supervisor / manager
• Compile daily call reports
• Compile monthly reports to NSM
• Non EDI accounts – Bring Stock Levels to agreed levels
• Edgars/Red Square – Count stock by exception. Correct data integrity issues prior to leaving POS.
• Other EDI Accounts – Solve data integrity issues and report stock level discrepancies to NSM
• Attend to and minimise returns
• Facilitate the implementation of promotion
• Ensure BC’s informed about time frames for promotions
• Communicate promotional activities to staff
• Ensure understanding of objectives of various promotions
• Ensure sufficient stock has been ordered
• Ensure promotional activities have been implemented and maintained
• Provide feedback to relevant stakeholders
• Ensure Brand Equity Maintenance
• Ensure Planograms are implemented
• Ensure shelves are clean and tidy and maintained
• Observance of merchandising guidelines and negotiating corrections.
• Check on logos, signage, promotional exposure
• Daily planners to be generated every six months detailing agreed call cycle with NSM.
• Out of town trips to be planned three months in advance with NSM.
• Weekly activities / order forms / samples / to be updated weekly.
• Preparation of information for each call.
• Customer history – sell in.
• Sell through information
• Merchandise guidelines, retail floor planograms, visual display info, Edgars SKU translation book, report books, credit books, tape measures and cameras to be up to date and available at all times.
• Attend to daily report and follow up requirements by close of business.
• Highlight problems to NSM or Brand Manager or Visual Mmanager
• Information flow to all relevant stake holders
• Submit digital pictures of launches and promotions for Brand Managers

Brand Management

• Consistently be an ambassador of Dior, support and always uphold the Dior values and competencies, striving to exceed expectations
• Ensure that the Boutique team are in line with brand values and positioning in terms of behavior and Dior image guidelines
• Take additional responsibility as supporting other point of sales, acting as a training store, arranging retail events and supporting new launches
• Maintain strict confidentiality of Dior knowledge and activities

Client Experience and Event Management

• Deliver a world class client experience within the Boutique, exceeding brand mystery shop expectations
• Welcome and manage external and internal visitors to the Boutique, ensuring that their experience reflects the brand and our business
• Increase client flow by working closely with Marketing and CRM to develop a network of clients and develop customer loyalty
• Achieve targets for client’s recruitment and client loyalty return
• Insure the building, maintaining and using of a client’s accurate database
• Identify customer potential needs and use initiatives to meet them
• Own and contribute to Boutique events and sampling programs, effectively managing internal and external communication and ensuring that events are exactly executed and exceed expectations
• Execute all visual plans at the Boutique for all events
• Manage preparations status and feedback reports for each event and animations
• Provide new and ongoing product and sales training to team, including new programs, suggestive selling techniques, and client registration programs

People Management

• Recruit high caliber team members, ensuring their retention through the effective management of their induction and performance
• Ensure all new employees complete In Store induction
• Ensure that all Beauty Consultants and Specialists are provided with product knowledge to enhance and ensure cross-selling across categories.
• Involvement in Dior store succession planning by training and developing all employees to be able to progress along the career path.
• Conduct annual performance reviews
• Identify individual and team training needs. Create and implement regular training, monitor and record all training hours.
• Communicate corporate initiatives and directives to team through daily brief
• Communicate and reflect the brand, corporate strategy, and goals to the team
• Manage team to achieve sales goals by conducting monthly productivity evaluations
• Effectively build and develop key relationships across the brand to aid the success of the Boutique
• Create positive working environment Operations
• Staff the Boutique to consistently deliver the desired brand experience whilst keeping within agreed budgets
• Determine staffing needs and create staff schedules to ensure appropriate store coverage and match to traffic
• Oversee process of staffing and planning scheduling and coordinating their payroll information
• Manage stock to minimize loss and maximize availability, effectively manage stock both back and front of house in terms of quantities and merchandising guidelines
• Report on store performance as and when required by the brand
• Ensure operational compliance across the Boutique and team ensuring that all aspects of company procedures are adhered to including cash, stock, IT and security
• Ensure that the health and safety of the Boutique and team are managed and in line with brand and legal expectations
• Profit and Loss responsibility for the store, with particular attention given to controllable expenses, sales plan and operating profit.
• Ensure compliance with all Internal Control procedures

PROFILE

• Proficient user of the MS Office package
• Minimum of 5 years’ prestige beauty sales experience
• 5 years of experience managing a beauty store
• Excellent interpersonal skills and communication skills
• Creative and innovative thinking with strong initiative
• Strong sales skills and ability to motivate a team
• Tertiary qualification in Business Management
• Business Acumen: Knows how businesses work; knows the competition; is aware of how strategies and tactics work in the marketplace.
• Adaptable and diligent: high priority on accuracy and adherence to timeframes
• Dependable and autonomous
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; maintains effective relationships and gains their trust
• 3 to 5 Years retail management experience in the capacity of Area Sales Manager/Account Executive and or Cosmetics Manage