skip to Main Content

Brand Manager

Head Office

Benefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic. Benefit is the No. 1 Brow Brand Worldwide and is synonymous with fun, instant beauty solutions. At Benefit, everything we do and every product we make is to put a smile on people’s face. We do this by breaking rules with wit and wisdom, solving problems with courage and creativity and by always trying to make real connections with the people we work with and the customers we touch every day. If you work hard, play hard and love to laugh out loud, you are just what we are looking for! Benefit Cosmetics is looking for a savvy, friendly, motivated, and energetic Brand Manager to join the South African team.

Position Summary
Directly reporting to the ASCO CEO, and functionally to the Benefit Cosmetics MEA Marketing Team, the Brand Manager will be responsible for establishing Benefit as the #1 Prestige Makeup Brand in South Africa, communicating the unique and disruptive DNA across all channels. She/he will drive the local marketing and commercial strategies for Benefit Cosmetics including Visual Merchandising, Product Management and Trade functions. The Brand Manager will also be in charge of supervising the local PR & Content strategy. She/he will be managing a direct team of 4 people including 1 PR & Communications Manager, 1 Digital Executive, 1 Retail Development Manager, and 1 Demand planner.

Main responsibilities
• Responsible for short, mid, and long-term strategic marketing development and implementation:
o Increasing the brand awareness of Benefit Cosmetics in South-Africa
o 360 activation of the product innovation and marketing plan
• Ensure cross functional collaboration to develop brand and product marketing strategies in South Africa
• Negotiate, with the support of the Retail Development Manager, commercial terms with retailers
• Develop a clear, consistent and robust 360 activation strategy for all key innovations
• Responsible for effective communication of marketing strategies with retailers and other Benefit local departments
• Responsible for developing the marketing and trade activities with retailers
• Oversee all planning, spending and implementations related to Visual Merchandising
• Oversee development and implementation of the overall marketing calendar, including new product launches/ re-launches, promotional programs, support programmers and tools
• Responsible for liaison with the regional marketing team
• Be proactive in expressing the local specificities to the regional marketing team, to ensure local needs are taken into consideration
• Participate in local marketing projects or product developments
• Responsible for the safeguarding and further reinforcement of the brand image and quality

Skills and qualifications
• Marketing consumer goods in an international company, preferably in the cosmetic industry
• Retail experience & wholesale experience mandatory
• Excellent verbal communication skills
• Leadership
• PowerPoint, Excel & Word
• Works well under pressure
• Good attention to detail
• Strong presentation skills
• Good planning & organisational skills
• Self-motivated
• Customer and sales focus
• Brand ambassador & inspirational on the Benefit brand

Johannesburg / South Africa

Application Form

  • Please upload a complete CV as a PDF or Word Document.

  • Accepted file types: pdf, doc, docx, Max. file size: 8 MB.
  • This field is for validation purposes and should be left unchanged.

Back To Top