Graphic Designer & Content Creator

Main Purpose:

The ideal candidate will have strong creative skills and a portfolio of work which demonstrates their passion for ecommerce, graphic, and web design, as well as content management.

Key Result Areas

• Content Creation
• Graphic Design (website, emailers, POS items, invitations etc.)
• Content Creation
• Reporting
• Engagement Rate
• Reach and Impressions
• Follower Growth
• Click-Through Rate (CTR)
• Video Views
• Audience Demographics
• Conversion Rate
• Content Quality and Consistency
• Brand Mentions and Collaborations
• Monetization Metrics

Responsibilities

• Developing and organizing in coming content for the various digital marketing platforms: Instagram, Facebook, E-mailers, and other digital real estate (online/ecommerce).
• Curate & development of a monthly rolling content plan.
• Visual and editorial development Whisper blogging platform.
• Development and design of visual assets for ecommerce and blog platforms and social media.
• Management of the digital asset library includes working with suppliers to acquire appropriate assets for flighting.
• Production of trade marketing plans upon brand request.
• Production of press packs for new launches.
• Image and video manipulation, formatting and resizing.
• Development of Emailer, Instagram / Facebook Stories development
• Development of seasonal visual shoots & content creation
• Development of local usage of international campaigns for newness, novelties, and priorities
• Report back on database performance
• Report back on blog performance
• Addition Ad Hoc graphic design tasks
• Management and creation of launch calendar every quarter
• Measure likes, comments, and shares to gauge audience interaction.
• Track how many people see the content to assess its visibility.
• Monitor the increase in followers over time.
• Evaluate how often viewers click on links or calls-to-action in the content.
• If applicable, track the number of views for videos to understand content popularity.
• Understand the age, location, and interests of your audience to tailor content accordingly.
• Measure how many viewers take desired actions, such as subscribing or purchasing.
• Assess the quality and regularity of content production.
• Track partnerships and mentions to evaluate collaborations and brand recognition.

Job Qualifications and Skills

• Bachelor’s degree or higher in a creative field
• Proficiency in programs such as Adobe Suite, Photoshop, InDesign, QuarkXPress, and Illustrator
• Excellent written and verbal communication skills
• Minimum of two years’ experience in graphic design
• Proficiency in using email marketing software (eg Mailchimp, metrilo)
• Attention to detail
• Portfolio of work with a wide range of creative projects
• Strong analytical skills
• Time management and organizational skills
• Familiarity with HTML and CSS preferred.
• Knowledge of layouts, graphic fundamentals, typography, print, and web
• Experience with both print and digital media
• Proficiency in writing, editing, and proofreading.
• Strong storytelling abilities to create engaging and compelling content.
• Understanding of various digital platforms (social media, blogs, websites) and their dynamics.
• Graphic design skills and proficiency with relevant tools (Adobe Creative Suite, Canva).
• Basic video editing skills may be an advantage.
• Knowledge of Search Engine Optimization (SEO) principles to enhance content visibility.
• Experience in managing and growing social media accounts.
• Knowledge of trends and best practices on platforms like Instagram, Facebook, Twitter, etc.
• Basic photography skills for creating visually appealing content.
• Ability to use analytics tools to measure and analyze the performance of content.
• Capability to adapt to changing trends and algorithms in the digital space.
• Ability to tailor content for different audiences and platforms.
• Effective time management to meet deadlines for content creation and delivery.
• Strong networking and relationship-building skills for collaborations and partnerships.Top of Form