Skins Store Manager – Cape Town

Reporting to: General Manager – Retail Development

Main Purpose:

To enhance the brand experience that a customer has with the Company, it is essential that our people are brand-right: confident, current and connected.

A superior customer shopping experience is critical to our success and our people play a huge role in this.

Key Results Area:

• Demonstrate sales leadership for staff by playing an active role on the selling floor
• Continuously motivate and coach Beauty Consultants and Specialists to meet assigned sales targets, set and follow up team and individual objectives on a daily, weekly and monthly basis
• Suggest and implement actions plans for the Boutique to Retail Direction (product mix, store merchandising, events and animations, product assortment, buying trends and customer requests) I order to ensure achievement of the Boutique Sales Targets
• Deploy store business plan to include marketing and promotional strategies that will continue to drive traffic to the store and develop and grow the customer base
• Be aware of the local market and business environment including competitors’ business activities and Parfums & Cosmetics market
• Conduct sales analyses (quantitative and qualitative sales reports), follow up on market trends and monitor the competitions activity

Client Experience and Event Management:

• Deliver a world class client experience within the Boutique, exceeding brand mystery shop expectations
• Welcome and manage external and internal visitors to the Boutique, ensuring that their experience reflects the brand and our business
• Increase client flow by working closely with Marketing and CRM to develop a network of clients and develop customer loyalty
• Achieve targets for client’s recruitment and client loyalty return
• Insure the building, maintaining and using of a client’s accurate database
• Identify customer potential needs and use initiatives to meet them
• Own and contribute to Boutique events and sampling programs, effectively managing internal and external communication and ensuring that events are exactly executed and exceed expectations
• Execute all visual plans at the Boutique for all events
• Manage preparations status and feedback reports for each event and animations
• Provide new and ongoing product and sales training to team, including new programs, suggestive selling techniques, and client registration programs

People Management:

• Recruit high caliber team members, ensuring their retention through the effective management of their induction and performance
• Ensure all new employees complete In Store induction
• Ensure that all Beauty Consultants and Specialists are provided with product knowledge to enhance and ensure cross-selling across
• Involvement in Dior store succession planning by training and developing all employees to be able to progress along the career
• Conduct annual performance reviews
• Identify individual and team training needs. Create and implement regular training, monitor and record all training
• Communicate corporate initiatives and directives to team through daily brief
• Communicate and reflect the brand, corporate strategy, and goals to the team
• Manage team to achieve sales goals by conducting monthly productivity evaluations
• Effectively build and develop key relationships across the brand to aid the success of the Boutique
• Create positive working environment

Operations:

• Staff the Boutique to consistently deliver the desired brand experience whilst keeping within agreed budgets
• Determine staffing needs and create staff schedules to ensure appropriate store coverage and match to traffic
• Oversee process of staffing and planning scheduling and coordinating their payroll information
• Manage stock to minimize loss and maximize availability, effectively manage stock both back and front of house in terms of quantities and merchandising guidelines
• Report on store performance as and when required by the brand
• Ensure operational compliance across the Boutique and team ensuring that all aspects of company procedures are adhered to including cash, stock, IT and security
• Ensure that the health and safety of the Boutique and team are managed and in line with brand and legal expectations
• Profit and Loss responsibility for the store, with particular attention given to controllable expenses, sales plan and operating
• Ensure compliance with all Internal Control procedures

 Knowledge, skills and attributes required:

• Retail management experience (essential)
• Excellent communication skills
• An ability to energetically drive sales
• A customer-centric attitude and approach
• Sound business acumen
• Strong leadership skills
• A passion to be a part of a leading fashion brand

 Educational Requirements:

• Matric / Grade 12 qualification
• At least 5 years experience in the Fragrance/ Cosmetics Industry
• Excellent PC Literacy (Microsoft PowerPoint, Word and Excel)
• Code 8 driver’s license
• Must be aware of promotions and act pro- actively in terms of stock control
• Must be familiar with shelf layouts in stores
• Must keep updated re own and competitors’ products
• Familiar with merchandising guidelines
• A good knowledge of the Gauteng territory
• Knowledge of the product and personal flair