The perfume for passionate women – By Versace
“Eros Pour Femme is the ultimate in power and seduction from Versace, from the captivating fragrance to the elegance of the bottle and the stunning campaign by Mert Alas & Marcus Piggott starring Lara Stone.”
EROS POUR FEMME
The primal power of a woman, captured in a radiant, sensual essence.
A new legend from Versace, bursting with the passion of when Eros meets his true love, Pour Femme – but who’s seducing who? An invitation to surrender to desire, and to take control of life’s unstoppable forces. A fragrance of strength, individuality and seduction, from artistic director Donatella Versace.
The Eros pour Femme Eau de Toilette bottle is graced with an elegant design in inimitable Versace style. The cap recalls the shape of an amphora, a clear reference to Greek mythology. Medusa appears towering atop the cap, calling all attention to her, and in the middle of the bottle, protecting its precious contents. The outline is defined by the Greek fret motif, underscoring the strong character of her fragrance. The carton features gold bands that highlight the perfume’s daring tone with metallic detailing on the front and the back.
Eros pour Femme Eau de Toilette is a new sensual and addictive freshness based on the combination of notes of fine citrus fruits, like Sicilian lemon and mandarin, and crisp fruity notes, like raspberry and white currant. A calone accent creates a “glacé” effect, like an inviting sorbet. In the middle of the composition, heady floral petals, like freesia and magnolia, bestow femininity, while touches of orange blossom and jasmine add intensity and character. At the base, a daring accent of white patchouli and bright notes of wood, musk and ambrox lend a sensual dimension.
The advertising campaign features Lara Stone and Brian Shimansky.
Eros, the eternal God of Love, encounters an unknown yet overwhelming Passion, represented by a mermaid emerging from the water. The attraction is instantaneous, masterfully captured by directors Mert Alas & Marcus Piggott, under the artistic direction of Donatella Versace.
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