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HUGO Iced the fragrance

Inspired by the legacy of HUGO Man– an iconic fragrance for a generation of trailblazers who aspire to live their dreams – HUGO introduces HUGO ICED: a powerful new fragrance set to encourage millennials to embrace the fresh potential of every day. A unique blend of invigorating icy ingredients, HUGO ICED comprises the ultimate fusion to empower the wearer to take on the adventures of a daring and expanding world. It creates unlimited opportunities for inspiring and life-changing experiences, whilst evoking the uniquely bold and irreverent nature of HUGO.

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“All you have to do is open your eyes and go for it”

Zac Efron
HUGO Man ambassador