NEW Hugo Iced
EMBRACE THE FRESH POTENTIAL OF EVERY DAY WITH NEW HUGO ICED Inspired by the legacy of HUGO Man– an iconic fragrance for a generation of trailblazers who aspire to live their dreams – HUGO introduces HUGO ICED: a powerful new…
Boss Ignition Campaign
The Boss Ignition Campaign, which ran from 1 April to 30 June, came to an exciting end for its winner, Mr Juanne Pretorius. The campaign required consumers to purchase a large size Boss fragrance and to SMS the unique code…
Reawaken the Senses with ‘Boss The Scent’
Seduction has become too easy, too available in our post-modern world: instant visual gratification obtainable without any effort. HUGO BOSS believes in a different type of seduction. Slow, steady, tense with anticipation, the BOSS way of seduction is an…