Vision, Mission & Values

Expert partners in luxury, connecting brands with aspirant African people.

Our Vision

To be the expert partner in luxury, authentically connecting brands with people across sub-Saharan Africa.

Our Mission

Our mission embodies people, entrepreneurship and performance KPIs for which we hold ourselves accountable.

Our Values

We endeavour to optimise brand performance, provide superior before- and after-market service and offer an exciting work environment.

We promote the fundamental values of stewardship, leadership, innovation and consumer-centric focus.

Our core values:

  • we are a principled company
  • we are the custodians and ambassadors of brands
  • we are entrepreneurs
  • we are inspirational leaders with an appetite for long-term value market share
  • we really value our people and assisting their career paths
  • we report truthfully