Vision, Mission & Values

Expert partners in Beauty, connecting brands with Africa.

Our Vision

To be the market leader in building and sustaining fine fragrance and cosmetics brands in Southern and Sub-Saharan Africa.

Our Mission

We deliver sustainable value to our key stakeholders – our Principal Suppliers, retailers and their consumers – through incomparable Service Excellence and Brand Building.

We go further to be the strategic partner of choice for Principal Suppliers and retailers in selective distribution, with unique domestic understanding and efficient operations on-the-ground, throughout Southern and Sub-Saharan Africa markets.

We aim to ensure the long-term sustainable growth and profitability of our Principal Suppliers and their brands, by delivering qualitative sell-through practices.

Our Values

We endeavour to optimise brand performance, provide superior before- and after-market service and offer an exciting work environment.

We promote the fundamental values of stewardship, leadership, innovation and consumer-centric focus.

Our core values and principles state that;

  • we are a principled company
  • we are the custodians and ambassadors of brands
  • we are entrepreneurs
  • we are inspirational leaders with a passion for winning
  • we value our people