Vision, Mission & Values
Expert partners in luxury, connecting brands with aspirant African people.
Our Vision
To be the expert partner in luxury, authentically connecting brands with people across sub-Saharan Africa.
Our Mission
Our mission embodies people, entrepreneurship and performance KPIs for which we hold ourselves accountable.
Our Values
We endeavour to optimise brand performance, provide superior before- and after-market service and offer an exciting work environment.
We promote the fundamental values of stewardship, leadership, innovation and consumer-centric focus.
Our core values:
- we are a principled company
- we are the custodians and ambassadors of brands
- we are entrepreneurs
- we are inspirational leaders with an appetite for long-term value market share
- we really value our people and assisting their career paths
- we report truthfully