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African Sales Company (ASCO) is based in Midrand between Johannesburg and Pretoria in the heart of the Gauteng province – South Africa’s commercial, industrial, mining and transport business hub.

The principal service and added value offered provide comprehensive domestic market access into Southern and Sub-Saharan Africa for leading fine fragrance and cosmetic brands.

Our selective distribution service ensures our Principal Suppliers’ brands are represented in multi-brand or stand-alone retail outlets throughout the region. Our relationship with selected retail partners delivers an expansive network and qualitative in-store representation.

Southern African Customs Union (SACU)

With our head office and core operations based in South Africa, we provide comprehensive domestic market distribution into SACU countries – South Africa, Botswana, Lesotho, Namibia and Swaziland.

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Nuance-SSA is our 50% partnership distribution company for a matching business into Sub-Saharan Africa (SSA), operating inside markets with our local teams in Angola, Mozambique, Zambia, Zimbabwe, Kenya, Uganda, Rwanda, Tanzania and Nigeria.

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