Founder Rea Ann Silva’s experience has a 20-year journey as one of the most sought-after Hollywood makeup artists in the industry. As the creative force behind beautyblender, she single-handedly changed the beauty game.

This one-of-a-kind edgeless makeup sponge ensured her clients looked impeccable. The category-creator quickly won countless beauty awards. beautyblender continues to drive innovation with products that require minimal effort yet offer maximum results.