Digital E-Commerce Specialist

Main Purpose:

The Digital E-commerce Specialist will oversee the look, feel and design of a website, working closely with any web design agencies or in-house development teams to get the right interface and structure which will suit the customer journey best. The aim is to make the online ecommerce system easy to use, speedy and secure.

Responsibilities and Duties

• Manage the day-to-day tasks related to the online shop, including daily sales reporting, checking orders and managing the online packing team etc.
• Product data management – ensuring all product descriptions, Product Images and other product information are up-to-date and that the prices are correct. Listing new products on the website.
• Overall management of e-commerce stock – plan and maintain a sufficient stock holding, forecasting etc.
• Maintaining the general website content – uploading pages, new campaigns and implementing changeovers etc.
• Work with Marketing Manager to plan and implement strategies to ensure profitability and meet sales targets.
• Work with the social and digital marketer as well as rest of the marketing team to drive traffic, plan promotions and increase revenue.
• Design and prepare monthly reports on e-commerce/website metrics (Web Analytics – monitor and measure site performance, report on product sales etc.)
• Customer service – daily communication with customers to answer and resolve customer queries.
• Customer Relationship Management – build retention and acquisition strategies to build customer database and segment customer communication.
• Work closely with web development and technical teams to assist with website improvements.
• Customer User Journey Development and assessment – be able to monitor and build customer journeys that drive conversion.
• Daily communication with third-party service providers (couriers, warehouse, loyalty and rewards partner etc.).
• Budget for e-commerce expenditures.
• Solid experience in delivering results across a broad spectrum of digital channels, to include SEO, Display Social, Email, Paid Media, etc.
• Solid experience in Shopify and Google Analytics (payfast & courierIt integration beneficial)
• Oversee sales and stock on additional digital wholesale channels (Eg. Takealot, Superbalist, One Day Only ect.)
• Manage external ad agency in regard to budget spend and campaign work
• E-Retail management and maintenance (WW & Edgars)

Additional Duties

• Collaborate with graphic designer and other team members to plan and create biweekly newsletters.
• Proofread marketing content to ensure spelling, grammar and scientific correctness.
• Creating and developing content for website and newsletters.
• Product management – assist with merchandising of product content on other platforms like magento and WordPress.

Required Skills

• E-Commerce Platform Management
• Digital Marketing
• Data Analysis
• User Experience
• Conversion Rate Optimization
• Product Management
• Payment Gateway
• Customer Relationship Management
• Mobile Commerce
• Technical Skills
• Content Management
• Communication and Collaboration
• Professional Skills Technical experience with ecommerce platforms
• Google Analytic GA4,
• Mailchimp,
• Metrillo,
• Syspro,
• Shopify etc.