Marketing Manager – FENTY
Head Office, Sales & Marketing
| MAIN PURPOSE:
The Marketing Manager for FENTY BEAUTY + FENTY SKIN is the voice of the brands in market and responsible for leading, creating, executing, and driving innovative and cost effective 360-degree brand marketing strategies and plans while ensuring that brand equity and vision is always adhered to. They serve as the in region key srategic lead and main Marketing lead to internal and external functional partners, Brand owners, retailers, vendors, and agencies. They are responsible for planning and implementing appropriate marketing strategies for each markets/networks to reach greater brand awareness and key sales and profitability objectives and are required to work closely with key cross-functional partners. Our brands will always be creative, inspiring, and innovative; this shows up in everything we do and in what we stand for: ENTREPRENEURIAL SPIRIT: We seek creative ways to get things done PERSEVERANCE: We are moved by Winston Churchill’s words, ‘never, never, never give up’ GENEROSITY: The power of giving STORYTELLING: Creating authentic stories to inspire QUALITY OBSESSION: Our product quality is a reflection of ourselves FUN: Work, life, and fun are woven of a single fabric ADVOCACY, DIVERSITY & INCLUSION: We believe in listening with humility and acting with courage. We recognize, seek, and celebrate the power of diversity across the full spectrum of personal identity. |
Key Results Area:
- Brand strategy
- Account Management, Operations and Activation
- Presentation, Reporting & Analysis
- Administration Duties
Job Specific Requirements:
Brand Strategy
- Set up the yearly Marketing strategic plan and budgets of brands portfolio in coordination with Business Unit leaders and brand owners.
- Develop, own and implement comprehensive, disruptive brand marketing across all marketing levers, including but not limited to social marketing, influencer & partner marketing, PR, paid media, channel, digital, experiential, etc. across the region, working closely with cross-functional and Executive teams, as well as brand owners regional teams.
- Develop and manage successful launch of new products and core pillars from creation to execution.
- Participate in strategic meetings with brand manager, retailers, and regional teams to negotiate best commercial conditions (co funding, animations, exclusivity…)
- Use marketing KPIs to analyze performance and adapt actions and suggest optimizations.
- Fuel brand strategy by conducting market, trend and competition analyzes.
- Communicate and deploy identified business opportunities.
- Develop, manage, and allocate marketing budget for the brands across all levers and region.
- Monitor and follow up expenses and ensure respect of allocated budgets.
Account Management, Operations and Activation
- Drive short and long-terms marketing strategies across markets/networks of scope to meet and exceed brand objectives; Partner with cross-functional partners within structure and at the retailer to successfully execute.
- Localize and maximize brand creative provided by Brand Owners, making sure all executions are aligned to brand guidelines and approved by the brand.
- Build, manage and maintain strong influencer and press relations
- Identify and foster relationships with potential brand partners (event associations, government tourism entities, suppliers, venues) to effectively maximize and deliver on objectives.
- Build best in class partnerships with retail partners to effectively maximize and deliver on sales goals.
- Build strong and effective relationships with internal teams to bring to life 360 activations (Inventory Planning, Brand management, Education, Creative and Operations).
- Monitor and direct daily operations to ensure that goals and objectives are met in term of sales targets and KPIs and take corrective action when necessary.
- Be the Brand guardian in market ensuring the brand equity and vision is always adhered to and be a brand advocate internally & externally: effectively story tell.
- Lead day-to-day channel management and operation including community management, copywriting, and content publishing across multiple social platforms (Instagram, Instagram Stories, TikTok, Pinterest, Facebook, and YouTube)
- Lead innovative social campaigns/activations that drive brand loyalty and advocacy.
- Brief and Assist in ideating and creating highly engaging social content ladders up to brand content pillars and help fuel brand growth and engagement.
- Lead ideation, development, and execution of brand events.
- Lead ideation, development, and execution of first-ever marketing activations and for every product launch.
- Lead ideation, development, and execution of evergreen marketing content that help deliver on brand pillar strategy and KPI’s.
- Advocate for share of voice for the brand on retailer platforms and provide relevant and compelling content.
Presentation, Reporting & Analysis
- Lead presentation preparation for management meetings
- Prepare, support and lead meetings with effective agendas and clear outcomes
- Responsible for presenting and adapting plans based on feedback to internal and external partner key stakeholders, Executive team and international/ regional team, retailers …
- Provide weekly KPIs recaps, ad-hoc reporting and analysis as needed
- Be in-tune with the beauty retailer landscape and identify opportunities to further drive the business
- Guarantee the brand performance through analyzing each individual brand’s sales history and corresponding marketing investment and support development of future strategies on the basis of that analysis alongside Brand Manager.
- Analyze and improve cost effectiveness; prepare ad-hoc review budget updates in collaboration with General Manager
- Monitor and analyze market trends, competitor activities; provide action plans and follow up on implementation
- Report on weekly, monthly, and quarterly social KPI’s, ensuring growth metrics are on track to reach marketing goals and objectives—flexibility to help pivot content strategy and execution based on data results is crucial
- Monitor and report pop culture events and daily social trends for reactive content opportunities, ideating content ideas that insert Fenty into relevant to the market conversations
Qualifications and Attributes Required
- A Marketing Degree is a must
- Previous experience in retail marketing, digital marketing, social media, CRM or communication a must
- Knowledge of the market
- Embody professionalism, honesty, passion for winning, resilience, agility, loyalty, respectfulness, engaged, involved, willing, dedicated, self-motivated and knowledgeable
- Willingness to go beyond what is expected, challenging the status quo and stretching ourselves
- Exemplify a spirit of innovation, creativity, differentiation, and consumer-centric focus.
- Embrace excellence and act as owners of the company to deliver on expectations.
- Ability to work under pressure, use initiative and take accountability
- Good organisational skills and a high degree of accuracy
- Superior computer literacy, especially in Powerpoint, Excel and Word