Social Media & Content Manager

Reporting To: Communication Manager

Experience & Skills Required

General Skills

• Passion for digital marketing
• Commitment to putting in the hours to deliver on campaigns
• Excellent + demonstrable project management skills
• Time management and multitasking skills.
• Team player with the confidence to take the lead and guide other employees when necessary.
• Effective communication skills coupled with good presentation skills.
• Excellent writing and language skills, including spelling and grammar.
• Attention to detail
• Pro-active Problem-solving
• Can work independently once direction and objectives said
• Digital brief management
• Meticulous attention to detail.
• Familiar with design principles.

Copy Writing & Content Creation – must have experience in the following:

• Copy writing and/or editing – for web, social media, email, and press releases.
• Sourcing, writing, and editing interesting content.
• Image sourcing and development (including briefing design teams):
  • Design and image editing is a big plus (i.e. Adobe Photoshop and Illustrator skills).
• Thorough understanding on digital image and video deployment (including an understanding of acceptable quality and standards).

Social Media – must have experience in the following:

• Community management, across the popular social media platforms (including Facebook, Twitter, Instagram, LinkedIn, and Google+)
• Managing all company internal Social Media Platforms
• Social media content production and management (including planning editorial calendars and campaign plans, sourcing and production of content and publishing content):
  • This would include Live Event social media content publishing.
• Developing and managing paid social media marketing including:
  • Facebook,
  • Twitter,
  • Instagram,
  • LinkedIn,
  • Google+,
  • YouTube and
  • All emerging platforms).
• A working knowledge of principles of SEO, including keyword research. Knowledgeable in the principles of “Search and Social”.
• Thorough understanding of social media platform guidelines and policies.

Email Marketing – must have experience the following:

• Developing, publishing, managing, and reporting on email marketing.
• Management of email marketing platforms, developing and maintaining databases and developing email lists.
• Developing and managing database growth strategies.
• List management.
• A good understanding of email campaigns and relevant email tools (one-time, drip, trigger emails, etc.).

Reporting & Analysis – must have experience in the following:

• Reporting, analytics, and analysis for all relevant social media platforms.
• Reporting, analytics, and analysis of Google analytics.
• Reporting, analytics, and analysis for email campaigns.

QUALIFICATIONS AND ATTRIBUTES REQUIRED

• A marketing degree is a must
• Previous experience in digital marketing, social media or advertising a must
• Previous experience and understanding of the lifestyle category and market segment
• Knowledge of the market
• Willingness to work extended hours
• Good organisational skills and a high degree of accuracy is required
• Ability to work under pressure, use initiative and take ownership of tasks
• Presentable appearanceTop of Form
• Ideal candidate should have a start-up mentality, superior communication skills, both internal and client-facing, strong relationship management, ability to work effectively with a variety of internal teams, ability and strong interest in Digital Marketing.
• Ability to be a hands-on team player adding value, creating strategies, programs and instructional guidance to all levels and teams
• Exceptional at building and presenting concepts/programs for clients and new business opportunities
• Deep project management understanding
• Proven success working in fast-paced, super-collaborative team environments
• Organized, multi-tasker
• Excellent understanding of all digital marketing platforms and their purpose