The new fragrance for men
The new masculine signature fragrance from JOOP! Is surprisingly different: developed for men who cultivate their true self.
The mysterious story of WOW! Was commissioned by JOOP! Fragrances, directed by internationally renowned director Olivier Dahan, who also shot the Oscar-winning film “La vie en rose”.
Synthesis of Form and Content
THE MAN IN YOU
Fine ingredients such as cardamom, pine balm, tonka bean, violet, vetiver and vanilla unleash a lasting wow effect. Sensual, spicy, powerful and hypnotic, this fragrance underlines your style and personality.