JOOP! WOW! Discover the scent that makes the man.
The new fragrance for men
JOOP! WOW!
The new masculine signature fragrance from JOOP! Is surprisingly different: developed for men who cultivate their true self.
The mysterious story of WOW! Was commissioned by JOOP! Fragrances, directed by internationally renowned director Olivier Dahan, who also shot the Oscar-winning film “La vie en rose”.