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JOOP! WOW! Discover the scent that makes the man. 

Instagram PantherThe new fragrance for men


The new masculine signature fragrance from JOOP! Is surprisingly different: developed for men who cultivate their true self.

The mysterious story of WOW! Was commissioned by JOOP! Fragrances, directed by internationally renowned director Olivier Dahan, who also shot the Oscar-winning film “La vie en rose”.

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